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Electrical store shelves stocked with coils of house wire behind a wooden sales counter

Become a Dealer

Join a growing network of partners powering homes, industry and infrastructure.

Apply for Partnership Apply for Partnership

Praneetha EcoCables Limited partners with retailers, wholesalers and distributors who want to offer their customers wires and cables they can trust. Every conductor we make uses electrolytic Grade-1 copper with 99.97% purity, digitally traceable from copper rod to finished coil.

As a Praneetha dealer, you get a premium, fast-growing product range, dependable supply and a team that works with you to build demand in your market.

  • 99.97%Copper purity
  • 100%Batches tested
  • 28States and growing
  • 15+Regional warehouses

More Than a Supplier. A Growth Partner.

Grow with a Trusted Brand

Sell a name customers and electricians can rely on, backed by verified copper sourcing.

  • Grade-1 copper with 99.97% purity
  • 100% primary copper sourced through Adani Group
  • Traceable from copper rod to finished coil

Range, Stock & Pricing for Business

A complete wires and cables portfolio, stocked and priced to help your counter sell.

  • Building, solar, flexible, submersible and automotive cables
  • Reliable stock through regional warehouses
  • Competitive, transparent dealer pricing

Support at Every Stage

Your growth is part of ours. We back you with demand, rewards and people on the ground.

  • Demand generation through brand marketing
  • Loyalty benefits for electricians and partners
  • Dedicated sales and technical support

Built Around Shared Growth

We work with you as long-term partners, bringing together brand trust, product quality and business support to create stronger opportunities in your market.

Recognition

Strengthen customer confidence with a brand built on certified purity, ISI and ISO standards.

Enablement

Grow your team's expertise with product knowledge, training, and sales and marketing resources.

Opportunity

Build your business in a fast-growing category, backed by integrated copper sourcing and modern manufacturing.

Getting Started Is Simple.

Share your interest and our team will help you understand the opportunity, review your business fit and guide you through onboarding, one simple step at a time.

Start Your Application Start Your Application

  1. Submit Your Interest

    Share your business details through the enquiry form below. It takes less than two minutes.

  2. Our Team Contacts You

    A member of our channel team calls you to understand your requirements, location and market.

  3. Business Assessment

    We review the opportunity, eligibility and a stocking plan that fits your counter and customers.

  4. Dealer Onboarding

    Complete the formalities, receive your first stock and start selling Praneetha with our support.

Dealer Enquiry

Reach Out to Us.

Tell us a little about your business. Our streamlined process ensures a smooth onboarding experience from start to finish.

What happens next

  • Reply within 2 working days
  • A call from our channel team
  • Pricing and terms shared on onboarding

    Common Questions.

    Who can apply to become a dealer?

    We welcome electrical retailers, wholesalers, distributors, hardware stores and electrical contractors with a suitable shop or warehouse and an interest in stocking quality wires and cables. Applications are reviewed on business profile, location and market fit.

    How do I apply for a dealership?

    Fill in the enquiry form on this page with your basic business details. Our channel team reviews every submission and gets in touch within a few working days to take the conversation forward.

    What support do dealers receive?

    Dealers get product training, technical guidance, marketing and branding material, loyalty programmes for electricians and regular visits from our sales team. Specific commercial terms are shared during onboarding.

    Why partner with Praneetha EcoCables Limited?

    Every Praneetha conductor is made from electrolytic Grade-1 copper with 99.97% purity, sourced through our longstanding strategic association with Adani Group and digitally traceable from rod to coil, so you sell a product your customers can trust.